Case Study: From Launch to Lead Machine in 30 Days


Overview


Client: Confidential (Luxury Black Car Company)
Industry: Luxury Black Car & Event Transportation
Location: Coachella Valley, California
Scope: Branding, Website Design, SEO, Google Ads, Local Optimization
Platform: Duda, Google Ads, Google Business Profile
Launched: Q1 2025
Results: High-volume leads, consistent inquiries, fast-growing visibility

The Challenge


A premium black car company in the Coachella Valley came to RJS Media Consulting with a goal: establish a high-end transportation brand and start generating bookings quickly in a competitive market.


They had no digital presence, no website, and no structured marketing in place. With festival season approaching, the clock was ticking to build something that would not only look good—but perform.

Our Solution

Brand Strategy & Positioning

  • Defined messaging for luxury airport, wedding, hourly, and event transportation
  • Developed a clean, memorable brand voice built around professionalism and elegance

Website Design & UX

  • Built a custom mobile-first website on Duda
  • Included service-specific content, conversion-focused CTAs, trust signals, and booking integrations
  • Deployed fast-loading, SEO-structured layout with visual brand consistency

Local SEO & Google Profile Setup

  • Created a complete Google Business Profile with services, categories, images, and service areas
  • Embedded schema, geo-targeting, and internal links for local ranking and AI alignment
  • Implemented a monthly posting and keyword update cadence

Paid Search Advertising


  • Launched Google Ads campaigns targeting:
  • "Palm Springs limo service"
  • "Coachella transportation"
  • "Black car service Cathedral City"
  • Created custom ad copy with high-intent keyword alignment and competitive bids


The Results (First 30 Days)

 

30-Day Highlights at a Glance:


  • First lead generated within 48 hours of launch
  • Daily inbound inquiries via both the website and Google Business Profile
  • Google Ads campaign delivered a 10.2% click-through rate
  • Cost-per-lead came in 33% below industry average
  • Site ranked Top 5 for multiple keywords in the Coachella Valley in under 3 weeks


Client Feedback

“We had a name and a goal — and RJS turned that into a real business. The site is clean, we’re getting constant inquiries, and the difference from before to now is unbelievable. This is exactly the kind of marketing partner we needed.”
— Owner, Luxury Transportation Company (Coachella Valley)


Summary


With no digital infrastructure to start from, this transportation brand is now one of the fastest-growing names in Coachella Valley’s luxury market.

Through clear messaging, custom design, optimized advertising, and structured SEO, RJS Media Consulting helped turn an idea into a lead-generating machine — and fast.


Schedule a Consultation →