Managing Dealership Websites

Managing a car dealership's website can be complex and time consuming affair. Operating at the highest level of effectiveness requires your site to be well designed, full of useful content, well promoted and free of technical errors. You need to have a dealership website maintenance strategy that keeps your website functioning effectively. Site management can be time consuming though; so many dealerships outsource the management of online content, website maintenance and search engine optimization.

Why outsource your website management? Outsourcing your dealership’s website maintenance and online content management can have quite a few advantages:

Your dealership gains access to experts

By outsourcing to RJS Media Consulting, you are gaining “experts in their field” which ensures your website’s success, safe in the knowledge that your website will be responsive, filled with valuable content, and well marketed. You can also take advantage of our knowledge base which will help increase the effectiveness of your website and improve your dealership’s bottom line.

Cost Effective

Outsourcing allows a dealership to access our staff’s very specialized fields of expertise. This allows you to avoid the significant costs associated with hiring new staff such as: holiday pay, payroll taxes, training expenses and other costs associated with training staff in skills like website maintenance, content creation, graphic design or search engine optimization. Instead, your staff can continue to focus on their core competencies.

Improve the effectiveness of your website

Ranking well in search engines is a key part of a successful website. A highly ranked website is much easier for your customer to find and improves your dealerships brand recognition.
RJS Media Consulting is trained in search engine optimization techniques which can dramatically improve both your website’s rankings and performance. Some of the many tasks we perform include:

• Reviewing your website’s current effectiveness
• Establish new SEO and marketing goals
• Supporting the implementation of your SEO strategy and website maintenance

We also manage your website’s content ensuring it remains fresh, relevant and accurate. High quality content is used as a part of your online marketing strategy. By delivering useful and interesting content to customers, you will increase the online profile of your dealership and can establish your dealership as the go to place. SEO, online marketing and content generation are all very technical fields that require a specialized skill set. By harnessing our capabilities, your dealership will gain some incredible benefits without a significant capital outlay!

Focus on core dealership objectives

If you or your staff aren’t well trained in all aspects of website management, it can be a very considerable drain on you core dealership activities. Outsourcing those tasks instead allows you to focus on what you are good at — running the dealership.

Monitor the effectiveness of your website

Web analytics can be used to track the overall effectiveness of your website, provide insight into the kinds of people using your website and much more. However, it can be difficult to set up analytics correctly and identify which pieces of information are useful for your dealership.

An agency familiar with analytics software can help you use the data it provides effectively. They can set the analytics software up on your website, create KPIs, make easy to read to reports and much more. They can help you understand more about your visitors, your website’s performance and the performance of your marketing campaigns.

We hope you enjoyed reading this article, "managing dealership websites." If you'd like to know what website management services we offer simply call us at 951-300-7202 or click the button below to request a free consultation.