Limousine Company Case Study

Robert Sporner Lanz • June 21, 2019
RJS Media Consulting Blog

Growing a limo business in the age of rideshare by providing great experiences and impeccable service.

website we designed for FAA Transportation|RJS Media Consulting

The Opportunity

FAA Transportation is a family owned Limo Company located in San Diego. The company is small and growing steadily. The company's owner realized that he needed to improve his digital presence but was not sure how to go about it. We met with him to discuss the current situation and made several recommendations.

What we found:
  • a very basic Wix website template website that was generating less than 100 visitors per month.
  • no business listings on major sites such as Yelp or Google my business
  • very basic reservation forms with no distinct funnel
  • limited visibility on search engines
  • too long of a domain name
What we proposed:
  • Change the domain name to a shorter version that was optimized for search engines
  • Create a new website that clearly defined their services
  • Create a search engine optimization strategy to make it easy to be found on search engines such as google and bing.
  • Find and integrate a booking software that is user friendly for both the consumer and the business
  • Create listings in yelp and google my business and optimize the listings with keywords and unique value proposition of his company
  • Create and link social media accounts that are optimized for the business
  • Launch a pay per click marketing campaign to generate traffic as the SEO Campaign grows

Limo Company digital marketing services|rjs+ media+consulting

Digital Marketing Strategy and Results for Limo Company

What we did:
  • Designed and built a new mobile responsive website on our proprietary platform with $299 website for life hosting.
  • Created and deployed a content and SEO strategy that tells the company's story and reflects the atmosphere and service that their clients can expect.
  • Conducted research to find the best long-tail keywords to optimize the site for SEO making it easy to be found
  • Set up a maintenance program to monitor and upgrade keyword performance on the site
  • Created business listings that are coming up on the local maps
  • Created an off page SEO campaign strategy using the various listing companies and social media accounts
  • Researched several booking software companies finding the best available at lowest cost to operate
  • Integrated new software
  • built out zone and price models for the reservation software so that it could provide immediate pricing
  • Integrated payment processor to allow e-commerce payments making it simple for clients to book their rides
  • Deployed a pay per click ad campaign to jump start traffic and bookings
  • Provided training on how the systems work and how to make changes and advertise specials
Results:
The new website was launched November 17, 2018 and the numbers speak for themselves:
  • 900 unique visitors in the first 30 days with 1050 sessions total
  • Average time on website went from 45 seconds on old site to 2 minutes on the new site
  • Conversion rate is running at 19.85%
  • Pay per click budget is $20/day with an average cost per click of $1.32 and an average click through rate of 4.85%
  • Business is showing up in top three google local search positions
The business has received numerous compliments from clients about the design, information and ease of use of the website. Business revenue is growing and the numbers will grow each month.

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